White-label WordPress maintenance, hosting, and emergency support for agencies managing client sites. You keep the relationship. We handle the infrastructure.
Every new client site adds maintenance burden. Plugin updates break things. Security incidents happen at 11pm. Clients call you when their site goes down — not the hosting company. Your team spends time on maintenance instead of billable work.
Most agencies try to solve this by hiring internally or outsourcing to unreliable freelancers. Neither scales cleanly. You end up with inconsistent quality, hidden costs, and your reputation on the line every time a client site has a problem.
CriticalWP gives agencies a reliable, managed infrastructure layer for client sites — without building it yourself. We operate as your backend team. Your clients never know we exist unless you want them to.
We operate behind your brand. No CriticalWP branding visible to your clients — unless you choose to disclose the partnership.
Core, theme, and plugin updates tested and deployed on schedule. No more Friday afternoon emergency rollbacks from a bad update.
When a client site goes down, we diagnose and fix the root cause — not just restart the server and hope for the best.
Every site on our platform gets enterprise-grade CDN, DDoS protection, and automatic SSL — the infrastructure your clients expect from a professional agency.
Security monitoring, brute force protection, and managed updates run continuously. Your client sites are hardened by default — not by request.
Flat monthly pricing per site. Easy to mark up, easy to include in retainer packages, easy to forecast as your client roster grows.
One conversation. One platform. Every client site managed the same way.
Tell us about your agency — how many client sites you manage, what your current setup looks like, and what's breaking down. We'll scope the right approach.
We migrate existing client sites to the CriticalWP platform or provision new environments for sites you're building. Clean handoff, no client disruption — see our guide to migrating a client site without a rebuild, post-launch handoff checklist, and how white-label hosting works if you're a solo operator scaling into agency-style retainers.
Updates, security, monitoring, and incident response — all handled by our team. You get notified when something happens. You don't have to be the one to fix it.
Add client sites as you win new business. Flat per-site pricing makes it easy to build maintenance into your retainer model without surprises.
Flat, per-site pricing — see the full breakdown on our pricing page — so you always know your cost before you quote a client.
| Approach | Typical Monthly Cost | What You're Actually Getting |
|---|---|---|
| In-house maintenance | A salaried or contracted hire, spread across your whole client roster | Inconsistent — depends entirely on that person's availability, and every client competes for the same hours |
| Freelance maintenance | Varies per freelancer, per site, often billed hourly | No SLA, no continuity if the freelancer moves on, quality varies site to site |
| CriticalWP (Starter) | $149/site | Managed build/migration foundation — hosting, security, design tools, consistent across every client site |
| CriticalWP (Managed Stability) | $249/site | Ongoing updates, security hardening, monitoring, and backups — the tier most live client sites land on |
| CriticalWP (Enterprise) | Custom | Multi-site management, white-label, and plugin license management for larger agency rosters |
A common way agencies structure this: CriticalWP's flat per-site cost becomes a line item inside a client retainer, marked up to cover account management and margin — for example, a $249/month Managed Stability site included in a retainer billed at $350–$450/month. The exact markup is yours to set; the point is the underlying cost stays flat and predictable no matter how many client sites you add.
Let's talk about your agency's client roster and how CriticalWP can become your backend infrastructure team.